Adaptive Impact Index™
A standardized scoring model that evaluates the real-world impact, integrity, and alignment of your marketing, data, and AI operations—so leaders can make confident, evidence-backed decisions.
A standardized scoring model that evaluates the real-world impact, integrity, and alignment of your marketing, data, and AI operations—so leaders can make confident, evidence-backed decisions.
Assesses completeness, accuracy, freshness, and transparency of your data sources and pipelines.
Evaluates whether systems, teams, and workflows follow intended governance, processes, and policy requirements.
Checks whether experiments, analytics models, and automated decisions produce reliable, explainable, and reproducible results.
Scores how decisions affect customers, employees, and stakeholders—capturing empathy, stewardship, and real-world impact.
KPI noise, fragmented data, opaque models, and unmonitored workflows make it difficult to understand what's truly driving performance. The Adaptive Impact Index™ (AII) provides a unified, measurable score that blends data quality, operational alignment, model integrity, and human-centered outcomes—giving leaders clarity they can trust.
Ingest structured signals across data quality, workflow logs, outputs, exceptions, and human feedback.
AI assigns dynamic weights based on your industry, use case, and AIL risk tiers—ensuring scores adapt to your real environment.
Get a unified score, supporting insights, and recommended actions to improve performance and integrity.
Evidence-backed 7-input model
Weighted scoring logic
Explainable impact drivers
Drift, anomaly, and consistency checks
Recommended next actions
Benchmarks by vertical
AI-generated executive summaries
Monitor evidence chains, promotional review, and HCP engagement quality.
Evaluate product–marketing insight loops and AI/ML model reliability.
Support model governance, suitability scoring, and audit readiness.
AII is built on our Adaptive Intelligence Layers™ (AIL) framework—ensuring every measurement is traceable, explainable, and context-aware. It doesn't just score performance; it connects data, operations, decisions, and human outcomes into a unified view of impact.